Nacho Mascort
Founder of Gradual
Nacho Mascort is the founder of Gradual. He comes from technical SEO, where he combines development, data analysis and product. He is currently Head of AI (Marketing Automation) and Head of Organic Marketing at Reverse Tech, and before that was Head of SEO at Cliqpod and SEO Manager at Softonic and Grupo Planeta. He lives in Barcelona.
Career
- Head of AI (Marketing Automation) at Reverse Tech, since 2026.
- Head of Organic Marketing at Reverse Tech, since 2025: leads SEO, email, social media and affiliates, with cross-functional teams.
- Head of SEO at Reverse Tech and at Cliqpod, 2024 to 2025.
- SEO Manager at Softonic.
- SEO Manager at Grupo Planeta, in charge of organic traffic for several of the group's brands.
- SEO Manager at SUMA Thinking Digital.
- Project Director at Tesubi, running organic and paid growth strategies.
- SEO and SEM Specialist at SEO Coaching.
He is a Google Product Expert for Search Console.
Teaching and talks
He has taught at Universitat Pompeu Fabra, BigSEO Academy, Webpositer Academy and Wontalia, covering web migrations, log analysis, Python scraping and Search Console. He has spoken at Clinic SEO, SEOnthebeach, Ensalada SEO and SEOPLUS about SEO process automation, programming for SEO, migrations and scraping.
Projects
- Unlimited Sheets, an add-on for Google Sheets.
- Sitemap Generator.
- Programación práctica para SEO, a course for SEO professionals who want to automate their work.
At Gradual he applies what he has always done: measure first, automate the repetitive work and write code the client can maintain.
Pick a time yourself
30 minutes by video call. Free, no commitment.
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